THE STORY OF CHOOSE KIND

The world feels loud right now.

There’s a lot of fear, a lot of struggle, and a lot of division. People are tired. On edge. Carrying more than we can see.

In times like these, kindness isn’t automatic.
It’s a choice.

Choose Kind was created as a reminder of that choice. To lead with compassion, to give others grace, to pause before judging, and to respond with humanity even when it would be easier not to.

Kindness doesn’t mean pretending things are easy.
It means choosing how we show up when they’re not.

And then there’s the design.

The bright, summery colours. The warmth. The holiday feel.
They’re intentional.

Because kindness should feel welcoming.
It should feel like sunlight on your skin.
Like being invited in.
Like remembering what it feels like to breathe a little easier.

As summer comes to a close, this tee is about holding onto that warmth. Not just the season, but the feeling. Carrying it forward into everyday life, into conversations, into moments where it matters most.

For families living with epilepsy, kindness is never abstract.
It’s patience in public spaces.
It’s understanding instead of assumptions.
It’s compassion that makes life feel safer.

But you don’t need a personal connection to epilepsy to choose kind.

This tee is for anyone who believes that even in a complicated world, we still get to choose how we treat each other.

Bright. Warm. Hopeful.
Choose Kind is both a statement and an invitation.

That’s why $10 from every Choose Kind tee goes directly to 1IN25 Foundation, supporting families living with epilepsy through meals, counselling, equipment, and practical help.

You don’t need a connection to epilepsy to wear our Choose Kind Tee.
You just need to believe that being nice still counts.

Available for 25 hours only – from 25 Feb at 1:25 pm AEST.

✔ Limited to 25 hours only
✔ $65 AUD – includes donation
✔ Ships worldwide
✔ Once it’s gone, it’s gone forever

This isn’t just a tee. It’s your chance to wear your impact.